What makes us strong
Humanta Health is differentiated from any other player in the Region thanks to its deep therapeutic area approach (initially focused on Ophthalmology), innovative approach to partnering, ability to manage products integrally across the life cycle, highest commitment to ethics and compliance and unmatched experience and credentials of its leadership team
Our values
Values always come first. Our focus is to make the world a better place.
Our Team.
What makes us great is the members that help us be us.
Meet out team.
An outstanding leader passionate to exceed objectives fulfilling his purpose of supporting people to growth.
Hersson Triana
cofounder
Over 20 years of pharmaceuticals experience and 12 years of General
Management.
Alexis Serlin
cofounder
Our value proposition
Humanta Health offers a unique approach to drive pharmaceutical products performance in Latin America. The “Humanta Way” is based on 5 strategic pillars:
1
Deep therapeutic area understanding and penetration: Humanta seeks to deeply understand and penetrate the therapeutic areas where it plays in the Countries where it is present. We choose disease areas with deep patient unmet needs and where our Company can make a lasting difference. Humanta partners with medical experts and prescribers to understand their patient needs and the products that would make most of a difference. Rather than participating in multiple disease areas with a suboptimal offering Humanta seeks to become a leader, truly a partner of choice of HCPs and the Health Care System in its chosen specialties. Our first play is Ophthalmology in Mexico.
Global partnership approach: We aim to be connected with the key large Pharma, Biotechnology and Manufacturers of both innovative and established products in the disease areas where we participate. This allows us to match the technologies available around the world with the patient and customer needs in the Countries where we participate. Our partnership approach seeks to provide certainty to partners financials with optionality on disruptive growth.
2
3
Integral management of our products across their life-cycle: Humanta’s offers a one stop shop for the management of pharmaceutical products across their life cycle including registration, distribution, market access and commercialization. The Humanta approach is based on developing early deep endorsement of local medical experts for our products, quickly expanding across the prescribing pyramid while systematically unlocking access to ensure our molecules make a difference for the broad population. We aim to have differentiated capabilities to support our proposition, including deep customer understanding, segmentation, targeting and personalization, digital, key account management, HE&OR and value based pricing. Our approach goes beyond the pill to ensure we help Health Care Systems achieve the expected outcomes in a cost-efficient manner.
Highest ethical and quality standards: We are committed to deliver the highest compliance standards in the Region. To deliver on this approach the compliance function is set-up to report directly to our CEO, abide by the latest international regulations and sustain periodical external audits. We also ensure the highest quality standards in everything we do including product validation prior to commercialization, management of the supply chain and our pharmacovigilance program.
4
Our people are the game changer: We strongly believe that our biggest differentiator is the seniority, reputation and quality of our people. It is fair to say that the credentials of our senior management team are unmatched. Furthermore, we are purpose driven professionals with a strong track record of making a difference for the Companies where we worked and even more importantly to the HCPs, patients and communities we serve.
5
